Feb 06, 2025  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog

MCOM 5643 - Digital Media Strategy

Digital Media Strategy examines the role that digital and social media play in strategic communications. Students learn to think critically and strategically about which platforms best communicate to target audiences and how to leverage communication techniques and analytical skills to evaluate the messages and strategies they use. Admission to Graduate Program required.

Credit Hours: 3