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Nov 21, 2024
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2024-2025 Undergraduate Catalog
Strategic Communications - Advertising and Public Relations, B.A.
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 Return to: College of Liberal Arts
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Strategic Communications - Advertising and Public Relations: 51-59 Minimum Required Hours
Required Courses: 42 Credit Hours
Elective Courses: 9 Credit Hours
Select from the following: Modern Language Requirement: 0-8 Credit Hours
All students completing a B.A. in Strategic Communications shall complete the first two semesters of a second language. Students may alternatively fulfill the language requirement by proof of academic work in the second language (CLEP test through the Elementary II level, for example SPAN 1224), four years of high school language courses, or transfer work from another institution.
Electives to bring total to: 124 Minimum Required Hours
Minimum Grade Requirements
- Average in all college course work and course work at UCO: 2.00
- Average in major courses: 2.50
Accelerated Degree Pathway (ADP)
Accelerated B.A. in Strategic Communications-Advertising & Public Relations/M.A. Strategic Communications (Leadership in Communications)
Seniors accepted into the Accelerated Degree Pathway program may substitute the following 5000-level graduate courses for 4000-level electives, earning dual credit toward their B.A. degree and the M.A. in Strategic Communications (Leadership in Communications). Admission to the ADP program requires a 3.0 undergraduate GPA. All course substitutions must be approved by the graduate advisor. Limit: 10 hours.
MCOM 5043 Foundations of Communication Research
MCOM 5313 Women in Media
MCOM 5523 Global Communication
MCOM 5563 Media Law
MCOM 5643 Digital Media Strategy
MCOM 5910 Seminar
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Return to: College of Liberal Arts
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