Nov 06, 2024

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Marketing, B.B.A.

Major Code: 2140

University Core (Total Listed 42-44)

For full list of courses see University Core (Bachelor’s) .

Support Courses: 6 Minimum Required Hours

MATH 1453 - Applied Algebra OR
MATH 1513 - College Algebra OR
MATH 1533 - Precalculus-Algebra
MATH 2053 - Math Analysis for Business
Upon completion of the above courses, corresponding University Core requirements will be satisfied. (These courses are required for this major regardless of previous degrees conferred.)

Major Requirements

Marketing: 69 Minimum Required Hours

Business core courses: 39 Credit Hours

Capstone: 3 Credit Hours

MGMT 4813 - Strategic Management (Senior Status) * #
* All Business Core Courses must be completed prior to taking the Capstone Course.

# All BBA or BS in Accounting majors must successfully complete and pass the Business Senior Exam (BSE) as a component of MGMT 4813 Strategic Management .

Marketing: 27 Minimum Required Hours

Required courses: 15 Credit Hours

Elective Marketing: 12 Credit Hours

Any 3000/4000 level MRKT course

Courses in other fields that may also be selected:

Electives to bring total to: 124 Minimum Required Hours

Minimum Grade Requirements

Average in (a) all college course work, (b) course work at UCO, (c) major courses, and (d) business core courses (including the capstone course): 2.25