Strategic Communications - Advertising and Public Relations, B.A.

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OSRHE Program Code: 206

CIP Code: 090900

Major Code: 5342

University Core (Total Listed 42-44)

For full list of courses see University Core (Bachelor’s) .

Major Requirements

Strategic Communications - Advertising and Public Relations: 51-59 Minimum Required Hours

Required Courses: 42 Credit Hours

Elective Courses: 9 Credit Hours

Select from the following:

MCOM 3093 - Presentation Techniques
MCOM 3283 - Advertising Design
MCOM 3313 - History of Journalism
MCOM 3393 - Leading Groups & Building Team
MCOM 3443 - Media Mix Analysis
MCOM 3553 - Crisis Principles and Cases
MCOM 3633 - Conflict & Negotiation in Org
MCOM 3853 - Crisis Communication Writing
MCOM 4013 - Corporate Training/Consulting
MCOM 4053 - Crisis & Media Relations
MCOM 4063 - Feature Writing
MCOM 4113 - Organizational Comm Capstone
MCOM 4353 - Crisis Planning & Campaigns
MCOM 4403 - Interviewing & Career Mgmt
MCOM 4433 - Victims and the Media
MCOM 4463 - Nonprofit Communication
MCOM 4533 - Health Comm & Promotion
MCOM 4950 - Internship in Mass Com (1-4 hours)
Any MCOM Course
Frequently, students attempt to take upper division courses in other Mass Communication majors, but lack the prerequisite gateway course. The following are “gateway” courses which may be taken as electives:
MCOM 1123 - Basic Photography
MCOM 2053 - Intro to Human Communication
MCOM 2073 - Introduction to Media Studies

Modern Language Requirement: 0-8 Credit Hours

All students completing a B.A. in Strategic Communications shall complete the first two semesters of a second language. Students may alternatively fulfill the language requirement by proof of academic work in the second language (CLEP test through the Elementary II level, for example SPAN 1224), four years of high school language courses, or transfer work from another institution.

Electives to bring total to: 124 Minimum Required Hours

Minimum Grade Requirements

Average in all college course work and course work at UCO: 2.00
Average in major courses: 2.50

Accelerated Degree Pathway (ADP)

Students in the B.A. in Strategic Communications-Advertising and Public Relations program are eligible to pursue an M.A. in Strategic Communications-Leadership in Communications degree while still an undergraduate, which means that they can take courses that will count toward both the B.A. and M.A. degrees. A formal application to the M.A. in Strategic Communications-Leadership in Communications program and approval from the Department of Mass Communication are required. For more information, please see the Accelerated Degree Pathway requirements for the M.A. in Strategic Communications-Leadership in Communications in the Graduate Catalog.