Jul 04, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog

MRKT 3013 - Principles of Marketing

This course is a survey of the nature, scope, and economic importance of marketing, analysis of marketing functions, institutions, pricing, demand creation, costs and marketing legislation. Students should take this course prior to other marketing courses. Prerequisite(s): Sophomore standing or above.

Credit Hours: 3